Are you tired of missing out on the booming local market? White label local SEO is your answer to attain attention from the locals. It enables you to offer top-tier local search optimisation, which means setting up Google My Business and targeting local link building – all under your brand. 

That means you don’t have to build an in-house team or become a local SEO guru overnight. So, take it from the expert, I have been working in the SEO industry for more than a decade with Emerging Software and can tell you everything you need to know about it. 

Partner with a white label provider and expand your service offerings, boost your revenue, and help your clients get found by the customers who matter most. Those are right down the street. It’s time to promote your agency and deliver effective local results effortlessly.

The Advantages Of White Label Local SEO

Do you know that your decision to offer white label local SEO services can be a reason for success for various businesses? Particularly digital marketing agencies and those looking to expand their service portfolio. 

This approach allows you to use the expertise of specialized providers while maintaining your brand identity, ultimately delivering benefits to both your business and your clients.

For Agencies/Resellers

• Offer local SEO services without the time and resource investment of building an in-house team.
• Provide a comprehensive suite of digital marketing services to both potential and existing clients.
• Generate additional income by offering a high-demand service.
• Offer a valuable service at a competitive price and keep the markup without the operational costs of in-house delivery.
• Delegate local SEO tasks to experts, allowing your team to concentrate on your agency’s primary areas of expertise (e.g., web design, PPC, content creation).
• Ensure the highest quality in your core services by focusing your in-house resources there.
• Offer a one-stop shop for clients’ digital marketing needs, making them less likely to go to competitors.
• Attract businesses specifically looking for local SEO services, expanding your client base.
• Become known as a comprehensive digital marketing agency in the local market.

For Businesses (Indirectly)

• Clients benefit from the expertise of specialized local SEO professionals employed by the white label provider, without the agency needing to hire in-house specialists for every niche. These experts stay up to date on algorithm changes and best practices.
• Effective local SEO strategies (including Google Business Profile optimization, local citations, and online review management) lead to higher rankings in local search results (“near me” searches, Google Maps).
• Increased visibility makes it simpler for potential customers in the local area to find the business online.
• Higher local search rankings directly translate to more in-store visits and new customers for brick-and-mortar businesses. More people find their information, visit their website, call, or get directions.
• The increased customer flow driven by local SEO results in measurable business growth and a strong return on investment.
• Clients can outrank their local competitors in search results by leveraging effective white-label local SEO.
• Gaining a competitive edge in local search helps capture a larger share of the local search audience.
• Ultimately, improved local visibility and a competitive advantage result in more leads, customers, and overall business success in the client’s specific geographic area.

How Do White Label Local SEO Services Work?

At its core, white label local SEO operates on a partnership model. This involves a transparent and mutually beneficial relationship between two entities:

• The Agency/Reseller – This is your business. You have a client base or a strategy to acquire clients who need local SEO services. You are the direct point of contact for the end client.
• The White Label Provider – This is the specialized company that possesses the expertise, tools, and resources to perform the actual local SEO work. They operate behind the scenes, effectively becoming an extension of your team.

The white label provider delivers a range of local SEO services (which we’ll explore in more detail later), but the crucial element is the “White Label” Aspect. This means that everything the end client sees and interacts with is branded with your agency’s name, logo, and branding. 

It creates the illusion that your agency is directly providing the local SEO expertise, maintaining your brand’s integrity, and client relationships. This “white label” experience typically includes:

Branded Reports

Instead of receiving reports with the white label provider’s logo, your clients receive professional, detailed reports that feature your agency’s branding. These reports showcase the progress and results of the local SEO efforts, such as:

• Keyword rankings in local search results.
• Website traffic from local searches.
• Performance of their Google Business Profile (formerly Google My Business).
• Number of local citations built or managed.
• Online review activity and responses.

White Label Dashboards

Many white label providers offer client portals or dashboards that are fully customizable with your agency’s branding. This allows your clients to log in and view their local SEO performance in real-time, all within an interface that reflects your brand. These dashboards often provide:

Visualizations of key performance indicators (KPIs).

• Access to reports and data.
• Communication tools to interact with your team.

Communication with Clients (Sometimes)

The level of direct client communication handled by the white label provider can vary. In some white-label models, you, as the agency, will handle all direct communication with the client regarding local SEO services. You would be the point of contact for questions, updates, and strategy discussions. 

However, some white label providers offer a more hands-off approach where they will communicate with the client on your behalf, continually operating under your agency’s name and following your communication guidelines.

Types Of White-Label Local SEO Services

White-label local SEO services offer agencies a comprehensive suite of strategies to boost a business’s local visibility, without needing in-house expertise. Key services include:

• Google Business Profile (GBP) Optimization – Setting up, optimizing, and managing GBP profiles (posts, Q&A, reviews).
• Local Keyword Research – Identifying relevant, high-traffic local keywords.
• On-Page Optimization for Local SEO – Optimizing website content with local keywords and ensuring accurate NAP information.
• Local Citations Building and Management – Submitting business information to online directories and ensuring NAP consistency.
• Online Review Management – Strategies for getting more reviews and responding professionally to all reviews.
• Local Link Building – Acquiring backlinks from relevant local websites.
• Local SEO Audits – Analyzing current local search performance and providing an optimization roadmap.
• Local Content Marketing – Creating location-specific content (blog posts, landing pages).
• Reporting and Analytics – Providing detailed, branded reports on local SEO campaign performance.

National Vs. Local SEO White Label

Both national and local SEO enhance search visibility, but for different audiences. National SEO targets a broad, nationwide audience (ideal for e-commerce, national brands). White label national SEO includes:

• Broad keyword research
• National on-page optimization
• National content marketing
• National link building
• Technical SEO
• National performance reporting

Local SEO focuses on specific geographic areas (“near me” searches), making white labeling attractive for agencies serving local businesses. White label local SEO services are tailored, offering:

• Google Business Profile (GBP) optimization and management (crucial for local SEO).
• Local keyword research.
• Local on-page optimization (including NAP consistency).
• Local citation building and management.
• Online review management.
• Local link building.
• Location-specific content creation.
• Local SEO audits.
• Local performance reporting.

Why Local SEO Stands Out for White Labeling? Local SEO’s unique, location-specific elements (like GBP and citations) often require specialized expertise that many generalist agencies lack. The high demand from small businesses for local SEO makes white labeling a scalable and cost-effective solution, providing tangible local results (foot traffic, calls) that demonstrate value to clients.

Difference Between SEO Reseller And White Label Local SEO

While the terms are related, “white label local SEO” is a specific form of “SEO reselling.” An SEO reseller is an agency that sells SEO services purchased from a third party. This could be any SEO service. White label local SEO is more defined. It means the resold service is local SEO, and importantly, it’s white-labeled. 

This “white label” aspect means all deliverables (reports, dashboards, and even client communication) are branded with the reselling agency’s identity, making it appear as if the agency is providing the service directly. The core idea in both is the reselling of outsourced SEO, but white labeling ensures brand consistency for the agency.

Pros And Cons Of White Labeling SEO

White labelling SEO, whether national or local, offers several advantages, particularly for agencies. However, it’s also important to be aware of the potential drawbacks before deciding if it’s the right strategy for your business.

Pros

• Offer more services without in-house development.
• Generate new income streams from high-demand SEO.
• Concentrate on your agency’s strengths.
• Provide a one-stop shop, enhancing client loyalty.
• Attract businesses actively seeking SEO.
• Present a comprehensive suite of services under your brand.
• Lower costs compared to building an in-house SEO team.
• Gain access to specialized SEO professionals and advanced tools.
• Offer new services quickly.
• Easily handle a growing client base.
• Minimize risks and operational costs.

Cons

• Less direct control over the quality of work.
• Potential for miscommunication with the provider.
• Maintaining a consistent brand experience across all services can be challenging.
• Reliance on a third-party provider.
• Though it is often more profitable overall than not offering the service.
• Small risk of clients discovering the outsourcing (manageable with the right provider).

Conclusion

Having explored the depths of white label local SEO, from its core concept and multifaceted benefits for agencies and their clients to the types of services offered and the crucial considerations when selecting a provider, you now possess a comprehensive understanding of this powerful strategy. 

You’re equipped with the knowledge of how the partnership model functions, the process of offering these services, and even how to market your white label local SEO agency effectively. The potential for white label local SEO to drive significant business growth, expand your service offerings, and enhance your brand authority is clear. 

Now, the next step is yours: consider how integrating white label local SEO can transform your agency and empower your clients to thrive in their local markets. Are you ready to promote your agency’s offerings? Contact Emerging Software today to discuss how we can seamlessly integrate white label local SEO services under your brand and drive exceptional results for your clients.